Good One, Oz......
Posted by: Alan Rimmer 1 year, 1 month ago
Here’s a good one for Australia Day (well, close!).
After a successful limited trial last year, Aldi supermarkets have elected to stock Cobram Estate olive oil in their stores nation-wide, progressively implementing the roll-out between now and July.
There’s more to this than just the boost from “cracking” one of the nation’s biggest grocery retailers. As you’d know, Aldi normally stocks just home branded products, and will only stock other brand labels if they believe that customers will go elsewhere if they can’t get them at Aldi.
In practice, very few big-name brands make the cut (like Coca-Cola and Colgate) and even fewer Australian brands. For Cobram Estate to be added to the list is a feather in their cap and testament to the dominant position they have achieved in the premium olive oil market.
A great Aussie success story.
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